Social Media
Managed BeautyMatter's social media across Instagram, LinkedIn, TikTok, Facebook, Pinterest, and YouTube. Grew Instagram by 10.5K+ followers and LinkedIn by 9K+ followers in less than seven months while tracking analytics, producing monthly reports in Dash Social, and optimizing content strategy..
Social Media Templates
Created branded systems for breaking news, exclusive content, Instagram Stories, and short form video.
Developed the IRL (Editor's Series), social media guidelines, and CapCut Reel templates to improve consistency and streamline content production.
REELS
Creative & Event Design
Edited webinar recordings, created promotional videos, Reels, and ad units, and managed YouTube publishing. Designed event collateral, including signage, menus, table numbers, and presentation graphics for major BeautyMatter events.
